A brand mascot and AI ads for Bulgaria's largest online insurer
How we created a brand mascot for Boleron and turned it into ad campaigns for television, social media and YouTube.
- Client
- Boleron
- Industry
- Insurance
- Partnership
- 6+ months
- Delivered
- Brand mascot · TV ad · Social media videos and posts · YouTube ad
TV ad
The hero on air
An ad for broadcast, aired on bTV before the weather and the sports news — in the most-watched minutes of the day. In 12 seconds the mascot introduces Boleron to the whole of Bulgaria, with the script, animation, voice-over and editing all made with artificial intelligence.
The result is a TV ad of animation-studio quality, produced in days instead of months and for a fraction of a traditional production's budget.
- Channel
- Slot
- Before the weather and sports
- Length
- 12 s
Result
From the first meeting to the airwaves
Boleron now has a brand hero that lives everywhere — on the website, on social media, on TV and, above all, in the minds of people all over Bulgaria.
- 20+
- videos in 7 months
- 75M+
- views
- 1
- hero the whole of Bulgaria recognises
Challenge
A brand everyone knows
Boleron is Bulgaria's leading digital insurance broker — insurance in minutes, entirely online. But in a sector dominated by traditional companies with decades of history, the digital leader also has to be the most recognisable one.
Boleron had to become a brand people remember and like — a character with personality, friendly, modern and unlike anything in insurance, and ads that establish it wherever the audience is.
We proposed an innovative route — a mascot and ad campaigns created entirely with artificial intelligence.
Solution
Character first, picture second
We started with what matters most — who the hero is. Together with the Boleron team we defined the character, and only then did we develop the visual directions. Out of a few concepts the client chose the final mascot.
After the approval we turned the hero into a complete system of poses, expressions and scenes, so it stays the same in every asset — from a TV ad to a social media post.
The ads
Eight ads, one hero
Casco, third-party liability, property insurance, travel insurance, a summer campaign — every insurance got its own ad with Roni, in one style and with one character.
YouTube
The hero on YouTube
A YouTube ad in which the hero introduces Boleron in seconds — short, clear and memorable, at the platform's pace.
YouTube · 16:9 · 4K
Social media
One hero, every format
Vertical cuts for Shorts, Reels and TikTok — the same hero and the same character, with a rhythm of its own for each platform.
9:16 · Shorts, Reels, TikTok
The next hero
Want a brand hero for your business?
Tell us about your business — we will propose a character, a style and a plan for the first ads.
Our Services
End-to-end AI production - from video and mascots to stills and automated pipelines.
AI Video Production
Brand Mascot
AI Graphic Design
