Case study · MindGuard
AI presentation videos for one of Switzerland's most promising start-ups
How we prepared MindGuard's presentation videos - shown on television and at key meetings with the President of Switzerland, Guy Parmelin, and with Klaus Schwab.
- Client
- MindGuard AG
- Industry
- Mental health tech
- Product
- A mental-resilience app built with veterans from Ukraine
- Delivered
- Presentation videosUser interface videoPR videoCorporate videos
- Partnership
- 1+ year
Challenge
Videos for key strategic meetings and national television
MindGuard is a Swiss start-up building a mental-resilience platform together with veterans from Ukraine - short daily actions for body, mind and spirit that reduce stress and bring back discipline. Behind the project stands its founder and CEO, Benjamin B. Bargetzi.
The task was to prepare corporate presentation videos for his key meetings - with Klaus Schwab, the founder of the World Economic Forum, and with the President of Switzerland, Guy Parmelin. The videos had to present the platform clearly and convincingly within minutes, to an audience that gives no second chances, and look like the work of a company of a far bigger scale.
Alongside that, a separate video was needed for Ukraine's leading TV channel 1+1 - for Benjamin's interview during his visit to Ukraine. A different audience, a different language and format, but the same high bar for quality and the same short deadlines.
Solution
The presentation to Klaus Schwab
The video was presented in person to Klaus Schwab - the founder of the World Economic Forum, who sits on MindGuard's board of directors. In a few minutes it tells why the platform exists, how it works and the scale of the problem it solves.
We built it entirely with artificial intelligence - scenes with veterans, the app's interface in real use and cinematic shots that give the start-up the visual weight of an established company.
- Format
- 16:9
- Length
- 1:33 min
- Use
- Live presentation
Solution
The presentation to the President of Switzerland, Guy Parmelin
The second presentation was for a meeting with the President of Switzerland, Guy Parmelin - for feedback from the very top, institutional support and access to investors. An audience before which the video has to sound like state policy, not a start-up pitch.
So we moved the emphasis from the product to the mission: the scale of the post-war mental-health problem, Switzerland's role as Ukraine's partner, and MindGuard as a concrete, measurable answer. The visual language stayed the same, so the brand is recognised from one meeting to the next.
- Format
- 16:9
- Length
- 1:43 min
- Use
- Live presentation
Solution
The presentation on Ukrainian TV channel 1+1
After the meeting with the President, Benjamin's next task was to present the app directly to the Ukrainian market - in an interview for the leading national TV channel 1+1.
For it we prepared a user interface video assembled from real footage of the workshops with veterans that Benjamin took part in himself - not generated scenes but the real people the platform was built for. With it came an updated UI/UX design of the platform, fully translated into Ukrainian, so viewers would see it the way they will use it.
The challenge was the deadline: everything had to be ready in three days, right before the broadcast. Editing, translation, the new interface and the final export - delivered on time, with no compromise on quality.
- Format
- 16:9
- Language
- Ukrainian
- Deadline
- 3 days
Result
Videos on a short deadline for strategic meetings and broadcast
- 3
- videos delivered on short deadlines
- 3 days
- from the brief to the broadcast on TV channel 1+1
- 1M+
- views on air and before key figures
MindGuard's videos were shown to Klaus Schwab, to the President of Switzerland, Guy Parmelin, and to the viewers of Ukraine's most-watched TV channel. Three different audiences, one recognisable visual language - created with artificial intelligence and delivered professionally on short deadlines by Dream Team.
Client testimonial
I am literally 100% happy! Will recommend you guys to literally anyone asking me for a video team / creative guys. I love you guys! Dinner on me when we meet next in Bulgaria!
Their process was structured and easy to follow.